Coca-Cola to Release Gold Can Commemorating the 2010 Olympics


To celebrate the Canadian team’s gold medal victory for women’s ice hockey at the 2010 Vancouver Olympics, Coca-Cola will be releasing a limited edition gold aluminum 355ml can.  Starting March 1st, Coca-Cola will make gold-canned 12pk fridgemates  available in select Canadian cities and mainly in large-format stores (grocery and mass merchandiser format).  Apparently, only 350 000 cases of these special cans will be produced, so it will be in extremely high demand.

This is not the only gold can that Coca-Cola has, and certainly not the first time they produced commemorative packaging to celebrate the Olympic Games.  However, there is a strong possibility that  consumers may get the commemorative cans confused with the Caffiene-Free Diet Coke cans.  The two cans look similar!  Fortunately, in addition to just having gold cans inside regular fridgemate packaging, Coca-Cola says they will have special point-of-sale signage announcing the scarcity of these cans and hopefully this helps consumers figure out the difference.

Better pick up these cans while you can!!

**Update:  These specially marked fridgemate packages will have the second image seen above to communicate to customers that they contain gold cans rather than regular red aluminum cans.

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23 Responses to Coca-Cola to Release Gold Can Commemorating the 2010 Olympics

  1. Tanya says:

    Can you tell me where I can find the Gold Cans? I have been to every grocery store, corner store 7-11’s and I can’t find a case or a signle tin. I’d appreciate any info you have on where I can buy them.

    Thank you very much for your time and help.

    • BevWire says:

      Hey Tanya, I haven’t been able to find any of these myself, but I’ve been told that T&T Supermarket (now owned by Loblaw’s) will be ordering these gold cans in for their customers. I’m thinking that Safeway and Save-On-Foods will also be carrying these cans, but haven’t been able to confirm it.

      Good luck!

      – BW

    • Guysmiley2010 says:

      Hi Tanya.
      Did you end up finding one of these yet? If not I’d be happy to send you one
      (as long as it isn’t a small fortune for s/h).

  2. Dexter Gregoire says:

    I have one! I’m willing to part with it, if the price is right.

    • farzin says:

      what’s so special about these cans?
      we got 2 and after we finished them recycled them
      are they any good?

  3. Jeff Kee says:

    I got one of these puppies. I don’t know where else I can get it and frankly I don’t have time to shop around for a can, so I’m never drinking it and it will sit on my shelf as a collectors’ item.

  4. BevWire says:

    I’ve seen them in Safeways too now, so if you want to pick one up you can go there.

  5. Guysmiley2010 says:

    Just had the opportunity to purchase a few cases of these at my local Colemans Grocery Store. Cans look great and they have three separate indicators on the bottom of the can. Two of them are printed numbers one is clearly a time code number which is followed by a letter A or B (six of each in the case) and then also a corresponding number that seems to indicate the number in which it was sent off the line or something to that effect. Then interesting enough, there is an con-caved number about one centimeter high and 2.5 centimeters long. These are not printed but actually stamped into the can. I’ve seen 31, 32, 33, 34, 35, 36, 37, 41, 43, 46, and 48. Anyone else see this?

  6. Guysmiley2010 says:

    farzin :

    what’s so special about these cans?
    we got 2 and after we finished them recycled them
    are they any good?

    To many Coca-Cola enthusiasts, they are quite unique cans. Being gold in
    appearance and having the silhouette of an ice hockey player on it. Add that
    to numerous, avid Canadian Hockey Fans, to that add; hosting and winning, both the
    hockey gold medals in this past 2010 Olympic winter games. I supposed throw
    in the fact that Canada won it’s first Olympic Gold Medal on home soil with
    the inspiring performance of Montreal, Quebec’s Alexandre Bilodeau skiing
    freestyle run on February 14th (Great valentines day gift to the nation).
    Don’t forget to add that Canada was awarded the most Gold medals ever as a
    host Country or non-hosting country in the winter Olympics here in Vancouver
    B.C, plus the great taste of Coke and it’s continues support of the games. I guess that might make them collected, but I don’t know about “good”.

    :O)

  7. Crystal says:

    When my husband brought several cases of these things home, not knowing anything about them I dug through trying to find one featuring the other gold medal winners. I’m disappointed to find that Coca Cola apparently thinks that only the gold medal hockey win is important. Tessa Virtue and Scott Moir are the first North Americans to ever win gold in Ice Dance. That’s as big an accomplishment as the women’s hockey team winning gold. I’m not trying to take anything away from the hockey team, but it would have been nice to see ALL of our gold medal winners honoured whatever event they competed in. (FYI Ice Dance is the most watched event in winter Olympics worldwide.)

  8. Guysmiley2010 says:

    Crystal :

    When my husband brought several cases of these things home, not knowing anything about them I dug through trying to find one featuring the other gold medal winners. I’m disappointed to find that Coca Cola apparently thinks that only the gold medal hockey win is important. Tessa Virtue and Scott Moir are the first North Americans to ever win gold in Ice Dance. That’s as big an accomplishment as the women’s hockey team winning gold. I’m not trying to take anything away from the hockey team, but it would have been nice to see ALL of our gold medal winners honoured whatever event they competed in. (FYI Ice Dance is the most watched event in winter Olympics worldwide.)

    Hi Crystal,

    I can’t quote stats on what event is watched most in the winter Olympics, but I do agree with you that Tessa Virtue and Scott Moir’s gold medal win should not be seen as any less of an excellent Olympic achievement as our hockey teams or even the personal bests of our representatives at these past winter games.

    Coca-Cola has had close ties with the NHL in the past, and I’m not in a position to say why they currently have only one “Golden” can out for consumers to purchase. I am confident that they are aware of the interest that these past Olympic games has fostered, and I would be surprised if they do not produce other packaging that appeals to many people like yourself who support Canadian athletes, in their respective disciplines.

    :O)

    • BevWire says:

      Great points to both of you. Personally I like how companies celebrated the Olympic wins with special one day deals (such as the Air Canada flight travel) and believe you have a point in having the all gold medals celebrated and not just the hockey. Maybe during the next Olympic games or other Canadian events Coca-Cola will produce cans to celebrate those wins as well.

  9. Mark says:

    Just picked one of these up from my school’s vending machine…actually thought it was a tonic or something at first O_o
    Apart from the fact that they’re limited edition…etc…is there any actual point to these? I’m gonna keep mine as a souvenir, but I just wanted to make sure I didn’t win a car or something XD

    • BevWire says:

      Hi Mark,

      I believe the cans are just to celebrate the hockey win. Sorry to disappoint but I don’t think you’ve won a car from the gold can.

  10. Dannysierra says:

    Hey, didn’t these dummies learn anything from the “New Coke” fiasco? The case is still red and looks like it always has, but when you open it what an unpleasant surprise! Gold is not the colour of Coke!

    • BevWire says:

      I think it’s a little different from the New Coke issue. These gold cans were a limited release and while the case packaging is still red, there was communication in the form of a gold medal on the case saying “Find Gold Commemorative Cans Inside!” so we know which cans to look for – gold or the regular red.

  11. Scott G says:

    I am disgusted in Coka Cola for these cans. As if the only GOLD medal during the Olympics for Canada was for the Mens Ice Hockey team. What about all the other gold medals Canada won.

    I feel that only recognising the mens hockey team, yeah the guys that get paid Millions to play their game, is a total insult to the true atheletes of the Canadian teams, the amature atheletes who do not make millions on and off season.

    Canada won 14 (fourteen) gold medals in the 2010 olympics. Canada was the Gold leader of all nations in the 2010 olympics. Only one of these gold was for Mens Hockey. What about the other 13 teams or individuals at these games? Do they count for nothing?

  12. Guysmiley2010 says:

    Scott G :

    I am disgusted in Coka Cola for these cans. As if the only GOLD medal during the Olympics for Canada was for the Mens Ice Hockey team. What about all the other gold medals Canada won.
    I feel that only recognising the mens hockey team, yeah the guys that get paid Millions to play their game, is a total insult to the true atheletes of the Canadian teams, the amature atheletes who do not make millions on and off season.
    Canada won 14 (fourteen) gold medals in the 2010 olympics. Canada was the Gold leader of all nations in the 2010 olympics. Only one of these gold was for Mens Hockey. What about the other 13 teams or individuals at these games? Do they count for nothing?

    Just to clarify a few things. Although the silhouette of the hockey player may look to some as that of a male hockey player, the can is in commemoration of the Canadian Female Hockey Teams Gold Medal Win.

    Coke had a few cans depicting athletes from a few different sports and I applaud them for bringing a gender neutral feel and look to them.

    I’m sure if you directed your frustration to the Coca Cola Company they would be willing to explain their decision to release just the one Gold Medal Can.

    Your points are well taken with other medal and best performances from all our Canadian athletes (including Paralympic)

    Wouldn’t it be great if they produced a can or bottle that represented them all in some way? I for one would be willing to purchase such a product.

    On a personal note. I believe these cans were produced long before the actual events. In anticipation of the potential gold winning hockey team of either Canada’s Men’s or Women’s Team, but it is officially to celebrate the Female Hockey Teams Gold Medal Win.

  13. Augustus says:

    I went to all of the figure skating events in Vancouver except the gala. Even a bronze can to commemorate Joannie Rochette would be delightful. I came to this message board because I opened up a box of coke and pulled out a gold can and saw the words “Congratulations” on it and thought “Yay! I won something!” then saw that all the cans in the case were gold, and read on the side that it was commemorative. Still, in a few years time they will be sought by collectors. I still have two of those Pepsi cans that spell “SEX” in blue and red secret letters on their side sitting at the back of the bottom shelf of my closet.

  14. Pingback: BevWire: 2010 Year in Review « BevWire

  15. Nicole says:

    well, my dad owns a a store and he bought home a pack of coke, then when he opened it, it was all gold cans. i want to sell these cans because my dad thinks its like junk.i want to know how much it cost to sell the gold cans and if anyone is interested.

  16. Tessa desroche says:

    Are the gold cans worth anything? I have a case of empty cans n a case of full cans. Im scared to drink the full cans incase they are worth more. Can someone help me out please!

    • BevWire says:

      Hey Tessa,

      Sorry for the late reply. The gold cans are worth something…to the right people (collectors). I’ve seen it on eBay for $25 a case. I’m not too familiar with the worth of the empty cans, but unopened cans tend to fetch higher prices. Of course, it’s sort of like coins an stamps, the older they are the more value they have.

      Hope this helps!

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