Vitaminwater recently added two more flavors to the Canadian market: Formula50 and Energy. The Formula50 is grape-flavored and named after 50cent. Energy is citrus-flavor and named after…energy? Anyway, the American and Canadian market generally sees a difference in the marketing message on the bottle for each of these flavors of vitaminwater, but the Formula50’s message is the same. BevWire has not found a bottle of Energy yet, so can’t quite say if the marketing message is the same for both U.S. and Canada.
Meanwhile, rumor has it that the green tea-flavored Rescue may be narrowed out of the Canadian market. Maybe the Canadian market isn’t interested in green tea. Or, there could be too many other flavors and choices available and Rescue just lost out to the other flavors. Maybe Vitaminwater has finally found out that the proliferation of their flavors has reached its maximum number. Or they are genuinely discontinuing this flavor, and will continue to release more flavors. Let’s wait and see.