New Leaf tea was introduced into the Canadian market in the past few years. BevWire recently took notice, and realized that something was off with their packaging.
The beverage company produces a Blue Tea, Green Tea, and White Tea. Trouble is, the Blue Tea is in a yellow bottle, Green Tea is in a red bottle, and White Tea is in a green bottle.
Whoever was in charge of the packaging didn’t do their research. A regular consumer interested in red tea would likely choose the red bottle. A customer interested in green tea would choose the green bottle, and so on. Who would have thought that if you choose the red bottle, you would be getting green tea?
If there are any sales figures that BevWire can obtain, New Leaf teas most likely will exist as a blip on the radar (if they even show up at all). However, if the packaging was refreshed to show the tea in their correct glass bottles, sales may very well increase (and still show up as a blip on the radar).