As with every year since 2008, premium bottled-water manufacturer evian has selected a fashion designer to come up with a limited edition design for their glass bottle. Click here to read about the 2012 design by Andre Courreges. This year’s designer is Diane von Furstenberg. This also marks the first year that evian has used an American designer. von Furstenberg is also the first female designer chosen by evian, but I don’t think that this should be a big deal since gifted designers are both male and female.
In von Furstenberg’s design of the bottle, here’s what the Martin Renaud, President of evian® Volvic® World said:
Diane von Furstenberg is a globally-recognized pioneer in the fashion industry through her eponymous DVF brand and has also established herself as an icon through her philanthropic ventures and mentorship as president of Council of Fashion Designers of America (CFDA). Her design for evian’s latest limited edition bottle symbolizes von Furstenberg’s youthful mindset and inspirational way of life, while perfectly embodying evian’s Live Young attitude and brand values.
The glass bottle’s design features words printed with the designer’s own handwriting, “Water is Life is Love is Life is Water is…” and is explained in the video above.
Something noticeably different in the packaging design this year: the bottle cap. The bottle is sealed with a screw cap rather than a twist cap, which appears to be easier to open than the previous designer bottles (I’ve only collected them, but have not opened any of them). In which case, this should make it a tougher decision for purchasers to collect them without opening them up.
According to the press release, the bottles can also be found throughout the of the year in hotels, bakeries, and select restaurants. In looking to purchase this collector bottles in Canada, I recommend going to your high-end specialty grocery supermarkets (Pusateri’s, McEwan, IGA, Urban Fare, etc).