As the site link suggests, my name is Jason. I am a West Coaster that now resides in Toronto, Canada. I’m a beverage fanatic, in the most uncommon of ways. Others like to collect or drink them, I like to write about their impact. My contributions cover many beverage categories, from soft drinks to energy drinks to bottled water. I’ve partnered with beverage companies like Coca-Cola, Pepsi, and Canada Dry Mott’s to analyze their impact on retailers, shoppers, and consumers. My experience spans across sales, customer marketing, and research.
The thoughts and perspectives on this site are strictly my own, and do not represent those of Starbucks Coffee Canada.