As the site link suggests, my name is Jason.  I am a West Coaster that now resides in Toronto, Canada.   I’m a beverage fanatic, in the most uncommon of ways.  Others like to collect or drink them, I like to write about their impact.  My contributions cover many beverage categories, from soft drinks to energy drinks to bottled water.  I’ve partnered with beverage companies like Coca-Cola, Pepsi, and Canada Dry Mott’s to analyze their impact on retailers, shoppers, and consumers. My experience spans across sales, customer marketing, and research.

Currently, I lead the insights and category management function with Starbucks Coffee Canada.  You can find more of my contributions on Canadian Grocer, and say hi through LinkedIn or Twitter.


Legal Disclaimer:

The thoughts and perspectives on this site are strictly my own, and do not represent those of Starbucks Coffee Canada.

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