In a race to be more environmentally friendly, Coca-Cola is planning to introduce to a plastic bottle made partially from plants. The bottles will be made with up to 30% of plant-based materials, converting sugar cane and molasses components into polyethylene terephthalate (PET), the material that is used to make the plastic.
Coca-Cola’s first product to use this eco-friendly “PlantBottle” will be the company’s Dasani water brand, and expand to include vitaminwater and certain CSD sparkling beverage brands by 2010. These certain CSD sparkling beverages are likely to increase Coke, Diet Coke, Coke Zero, and Sprite. Coca-Cola will provide special on-package and in-store messages to alert consumers of this new type of bottle.
Coca-Cola’s decision to use Dasani as the first brand when introducing this bottle is a good move. Coca-Cola hopes to promote a healthier perspective, thus choosing Dasani as the first product to launch this new bottle. By reinforcing this bottle launch with their best-selling beverages, Coca-Cola ensures that the message will reach the maximum amount of consumers. In addition, these flavors’ wide distribution ensures that more plastic will be saved.
The war between the beverages companies to be more eco-friendly has stepped up. Among the bigger bottled-water companies, Nestle uses less plastic resin in their water bottles, while PepsiCo recently released an eco-friendly bottle themselves. PepsiCo has been bottling their Aquafina in these bottles since March.
So far, Coca-Cola says that only sugar cane and molasses can be used to develop this “PlantBottle” but are exploring the use of other plants to create the PET plastic. Stay tuned for updates on ongoing developments!