To celebrate the Canadian team’s gold medal victory for women’s ice hockey at the 2010 Vancouver Olympics, Coca-Cola will be releasing a limited edition gold aluminum 355ml can. Starting March 1st, Coca-Cola will make gold-canned 12pk fridgemates available in select Canadian cities and mainly in large-format stores (grocery and mass merchandiser format). Apparently, only 350 000 cases of these special cans will be produced, so it will be in extremely high demand.
This is not the only gold can that Coca-Cola has, and certainly not the first time they produced commemorative packaging to celebrate the Olympic Games. However, there is a strong possibility that consumers may get the commemorative cans confused with the Caffiene-Free Diet Coke cans. The two cans look similar! Fortunately, in addition to just having gold cans inside regular fridgemate packaging, Coca-Cola says they will have special point-of-sale signage announcing the scarcity of these cans and hopefully this helps consumers figure out the difference.
Better pick up these cans while you can!!
**Update: These specially marked fridgemate packages will have the second image seen above to communicate to customers that they contain gold cans rather than regular red aluminum cans.